ZALEKTA Public Company Limited invested in companies engaged in the movie media business
provides and acquires Thai and International films copyrights for cinema, provides rights to Free TV, Cable TV, Pay TV, Video on Demand and other digital media.
In addition, the Company has invested in Thai Film Production and Home entertainment business which generated the most revenue for the Group.
Nature of business
operations of the group of companies
Strategies
Strategy on movie quality
The Group is looking to acquire copyrights of international and Thai films, as well as production and distribution of movies on Free TV, Pay TV, and Digital Media such as Video on demand, with a focus on a vast variety of quality movies. The Company will acquire movies from widely accepted sources such as international film festivals worldwide, movie studio that could win popularity in Asian Region, independent producers of groundbreaking films, as well as movie studio in Thailand. In the Thai film production, the Company gives priority to viewers’ preference, gender and age, including their income, while trying to promote the production of quality Thai films to gain popularity among viewers
Strategy on intra-group support services
The Group is currently an operator of a full-fledged movie business, ranging from providing of Thai and international movie rights, Thai film production of movies on VCD, DVD and Blue Ray discs. Its copyright films could be distributed and/or released extensively via different channels due to a strong relationship of the Company with Major Cineplex Group Plc., its parent company and Thailand’s leading cinema operator with a network of movie theaters in all parts of the country. Moreover, the Company always finds new business partnership. This somewhat fully integrated business partnership gives the Company an edge over other players operating a similar type of business.
Strategy on consumers’ preference
Since consumers have become more selective about the type of movies they prefer watching, the Company needs to adjust itself to address the said changing consumer behavior. Realizing that moviegoers’ personal taste is a crucial factor that could affect its performance, the Company must find movies that match the taste of all consumer segments and age groups and must also acquire films and produce Thai movies in alignment with the festive seasons in order to stimulate the movie consumption in Thailand.
